by Eric Weaver | 03 Mar 2021
Driving sales with predictive analytics ■ CASE STUDY A homegrown software program sat unused on a shelf of a major ad agency. Its secret power: calculating social media marketing ROI. My team and I dusted it off, productized it, wired up some predictive AI code found...
by Eric Weaver | 01 Mar 2021
Aligning the business with customer intelligence ■ CASE STUDY Regulatory concerns and risk aversion had kept a major global pharmaceutical producer from engaging with customers online. Working with top executives, we created a Digital Center of Excellence to provide...
by Eric Weaver | 28 Feb 2021
Dealing with cancel culture ■ CASE STUDY Feeling slighted at a drive-through window, a fast-food customer engages a national news network in an effort to shame the restaurant chain into a national apology. Working with top executives, we created a crisis...
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